Apart from foreseeing skills, my experiments with strategy have taught me critical thinking and questioning. And when it comes to strategy implementation, ‘the how’ matter more than ‘the what’. Which question, how to frame the argument, and what to include in the plan are some essentials to know when it comes to strategy. With these skills, one must be able to solve problems irrespective of the educational background or work experience.

“I do believe that a well-framed question is a problem half solved.”

It starts with the vision and direction:

Every plan begins with the vision and direction. The most comfortable and most effective tool to set vision and direction is Simon Sinek’s famous TEDx talk. He advocates that the golden circle for setting purpose must start with why move on to how and end with what. The step that helps set the purpose offered by the golden circle is second to none.

So I thought that this simple formula is all it takes when it comes to planning and formulating an effective strategy. If the plan obeys the golden circle then what else is needed…right?

The formula works but,

Often at times what we plan may not work. In spite of carefully setting the direction with the golden circle, the implementation part might just not work.

Framing a strategy makes sense only when it is put into effect. If you intervened with creating the plan, then you will have to take it till it is implemented. The choice of staying till the end is left to you.

“A ship will be perfectly safe if it is in the harbour, but that is not why it was built.”

This is where “the how” will matter more than “the what.”

I worked on planning for a 4-week campaign for two months. In the two months, I went for a survey, analysis, interviews, an A/B test, five brainstorming sessions. So you can imagine the amount of thought that went for a campaign. I realised this the hard way that the plan was not implemented and hence the two-months of work did not yield the expected results.

The following list of questions guides me when I frame a plan.

1 – How will the team understand the plan?

Communicate communicate communicate.  The team has to understand the purpose of the plan. The team must also understand why the plan is framed, how one step unfolds to the next and so on. It helps if you involve the team right from planning. Do not proceed further without completing this step.

2 – How will resources be used for this plan?

Without the needed assets and resources, how do you think the team will implement the plan? Creating a plan to acquire resources after realising the scarcity of recourses is a waste of time. Be careful; you do not want to lower the quality as it might impede the outcomes.

3 – How can the team overcome difficulties?

It is vital that you analyse the strengths and weakness of the team or organisation that will use the plan you give them. Use the magic crystal and brainstorm with the team and find the possible difficulties the organisation might face. More the detail, better the chance the team can overcome problems and save time.

4 – How do we make sure the feedback is regularly obtained?

A plan will be sustainable if it self-evolves. You need feedback.  You can’t say that your job is over once you hand over the blueprint. Now is the time when your intervention comes into play. Regularly get feedback from every stakeholder and keep iterating the plan with the changes. At one point you will attain sustainability.

5 – How can we make the plan easier?

When you plan there is a good chance for you to get idealistic. The hows of your strategy need smart work. Look for the more straightforward alternatives. The only problem you might face is if you alter the course of the entire plan. And hey, keep a tap on ethics and values.


The five hows are not the only questions you need to think about when it comes post setting the vision and purpose; the five are the vital few that have risen from my past experiences. You can not always complete what you started. So, when it comes to planning for yourself or someone else, understand the hows.


Simon Sinex’s TEDx talk

The talk gives us his perspective on how we should set the purpose for any work through a structural framework. By listening to the speech, the examples he provides will help you better understand the golden circle.

Share here!


  1. I honorly accepting that how matters much than what ….but in my point of view , why too has the same similarities like how …. In how … In what way the plan has to be executed will be discussed…but in why for what purpose actually the plan also plays vital role in the purpose of understanding individual knowledge … Thank you …got a nice thought !❤️🔥✌️

    1. Author

      Yes Thinesh. Look at the video link I attached in this email. The TEDx talk will clearly talk about why, how and what. But dealing with why for a long time can be dangerous. It is a maya in which one can easily get stuck.

  2. Appreciating the hard work you put into your website and detailed information you offer.
    It’s great to come across a blog every once in a while that isn’t the same
    unwanted rehashed information. Wonderful read!
    I’ve saved your site and I’m adding your RSS feeds to
    my Google account.

  3. Asking questions are truly pleasant thing if
    you are not understanding something entirely, except this piece of
    writing offers good understanding even.

  4. Greetings I am so grateful I found your site, I really found you by mistake,
    while I was looking on Bing for something else, Anyways I am here now and would just like to
    say kudos for a tremendous post and a all round enjoyable blog (I
    also love the theme/design), I don’t have time to go through
    it all at the minute but I have bookmarked it and also
    added your RSS feeds, so when I have time I will be back to read a great
    deal more, Please do keep up the excellent jo.

  5. Hey, you used to write wonderful, but the last several posts have been kinda boring… I miss your great writings. Past several posts are just a little bit out of track! come on!

  6. You actually make it seem really easy along with your presentation however
    I find this matter to be actually one thing that I believe I might by no means understand.
    It sort of feels too complex and extremely large for me.
    I am having a look ahead to your subsequent submit,
    I’ll attempt to get the hold of it!

  7. I am not sure where you are getting your info, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for wonderful information I was looking for this information for my mission.

  8. I’ve been exploring for a little for any high quality articles or blog posts on this kind of space . Exploring in Yahoo I eventually stumbled upon this site. Studying this information So i’m glad to show that I’ve an incredibly excellent uncanny feeling I discovered exactly what I needed. I most no doubt will make certain to don’t overlook this web site and give it a glance on a relentless basis.

  9. Wow, awesome blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your web site is fantastic,
    as well as the content!

  10. A person essentially assist to make severely posts I would state.
    That is the very first time I frequented your website page and up to now?
    I amazed with the analysis you made to create this
    particular post extraordinary. Fantastic job!

  11. I take pleasure in, cause I found exactly what I used to be
    taking a look for. You’ve ended my 4 day long hunt!
    God Bless you man. Have a great day. Bye

    1. Author

      Thank you for your kind words

  12. It is the best time to make some plans for the longer
    term and it’s time to be happy. I’ve learn this put up and
    if I may I desire to recommend you few attention-grabbing issues or suggestions.

    Maybe you can write next articles relating to this article.
    I want to read even more things approximately it!

Leave a Reply

Your email address will not be published. Required fields are marked *